Must read digital marketing stories of the week: Time influences consumers choice when making decision about products

Our first must read digital marketing story of the week comes from Wharton where new research into how consumers make decisions finds that creating a personal connection with your product based on the time consumers spent with it has a stronger effect in their minds.

From the article:

"Consumers think more positively about the product because, with time spent, one becomes more engaged with [it] — [the product] must say something about you. Spending money is less personally connecting." "By simply directing people’s attention to time, rather than money, you can actually make people make happier decisions."