There where some great discussions this week around the topic of a brand as a friend. The bottom line is that as a brand before you craft your social marketing strategy, be sure you’re someone people want to be friends with.
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Is Your Brand Friend-Worthy? (BrandTwist)
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11 Ways to Influence People Online and Make Them Take Action (Dosh Dosh)
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20 Ways Business are Using Twitter (BusinessWeek)
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Your customers don’t want to be your friend (Jay Baer)
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Headline Writing Drives Traffic (The Buzz Bin)
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Rumors of the Death of Blogs are Greatly Exaggerated (Brian Solis – PR 2.0)
