Must read digital marketing stories of the week: Dell takes social media companywide

This weeks must read digital marketing story is Dell’s strategy for social-media communications has grown from a staff of 40 workers to a companywide effort to engage customers. "While a core social-media team remains, the marketing, sales, service and support, and product groups all need to have their own fingers on the pulse and arms around their customers," writes Richard Binhammer, Dell’s senior manager in corporate communications.