Conversion. It’s a big issue in web design and marketing. There is no shortage of companies that are tackling this problem and that offer some way to improve conversion. See here, here, here and here.

I stumbled on a Fast Company article about EyeQuant, a startup that uses neuroscience to make websites stickier:

EyeQuant, let’s you upload any web page and get an instant read on where a visitor’s eyeballs are likely to land. The analytics tool can then suggest modifications to the page based on a database of test cases.

I thought this was amazing. It’s very simple simple because all you have to do is upload a screenshot of any page on your website and the analytics software does it’s magic and recommends you specific changes.

This is very powerful.

One of the co-founders of EyeQuant explains further:

Here’s a demo of how it actually works:

Before jumping into any conclusion and make any type of recommendation, I would love to take EyeQuant for a spin.

Neuroscience has moved into marketing and given birth to the emerging field of neuromarketing.

But there are issues with neuromarketing. Mainly that having such a deep insight into how people make decisions can help companies sell us crap we don’t need. Not to mention brainwashing!

With that said, it can also be very powerful if used correctly. ‘Betterness’ could take on a whole new meaning.

Anyway, what do you think of neuromarketing? Do you have any experience in applied neuromarketing?

No related posts.