Stage marketing experiences. Experiences people want to be a part of. Experiences that are unique and touch people’s lives. That’s the message behind the book The Experience Economy.
You have to remember that their landmark book was released almost 13 years ago. And it’s still relevant today. I’ll go as far and say that it’s more relevant today simply because experiences now extend online. When the marketing is embedded into the customer experience, it doesn’t even look like marketing.
With that said, I thought it would be great to revisit the main ideas of the book in the video above.
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