Want people to talk about you? Learn from Lady Gaga.
I’m not the biggest Lady Gaga fan but I do enjoy seeing a very creative artist at work, she takes a book from some of her contemporaries such as Michael Jackson, Madonna, Marilyn Manson and even Britney Spears in her new music video for Bad Romance.
The dance, the shock and the style makes it hard to forget and it has driven it to be seen over 10 million times on YouTube in the last 6 days.
So what makes it worth talking about? A few things:
- A memorable line. “Rah-rah-ah-ah-ah-ah! Roma-roma-mamaa! Ga-ga-ooh-la-la!”
- It’s novel. You want to see it again and again to see if there’s something else you didn’t catch the first time around.
- Shocking ending. Gaga on a burnt bed next to the charbroiled remains of his buyer. Brilliant!
- Everything in between. Great choreography with some eye catching effects.
- Sticky song. You’ll like the song more if you watch the video.
If you want your brand experience to grab people’s attention, take a page from Lady Gaga. Think about a meme, an idea and present it in an uncommon way and then think about a finishing move because how you end is sometimes more important than how you start.
Whatever you might think of Lady Gaga there’s no denying she’s got MAJOR talent and in her newest video it’s on full display. Shock when well used has it’s value!
Remember to ask yourself: Would anyone tell a friend about this?