Blu Maya Digital Marketing Agency

Today is the Word of Mouth Supergenius Conference and so far there have been some great insights from both tweeps that are there and Gaspedal’s live blogging. To get in on the action from tweeps checkout the #supergenius hashtag and for something more structured follow Gaspedal’s live notes from the conference.

Some key word of mouth insights we’ve gathered so far from tweeps:

> Two choices: be interesting or be invisible from @sernovitz

> Assessing viral video: is it worth watching? Fit biz objectives. George Wright, Blendtec from @loiskelly

> Always strive to exceed expectations(over deliver, under promise) from @jwillie

> Build sustainable relationships, not one-time campaigns from @davidjdeal

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What’s word of mouth?

Steve Knox, CEO of an innovative word-of-mouth marketing service from Procter & Gamble called Tremor, discussed the science behind word of mouth (WOM) at the GMA CPG Social Media Forum last week , which he considers the most powerful and influential form of marketing (technology is simply the enabler).

His opening keynote presentation is above.

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If you don’t believe that marketing is all about LOVE, INC magazine has a great read on how popular retailer Zappos has embraced the notion of LOVE to create one of the most unique corporate cultures. As Zappos CEO Tony Hsieh has found out, true competitive advantage comes from making your employees happy which will then make your customers happy:

But Hsieh has a hard time getting excited about any of this. What he really cares about is making Zappos’s employees and customers feel really, really good. This is not because Hsieh is a nice guy (though he is a very nice guy), but because he has decided that his entire business revolves around one thing: happiness. Everything at Zappos serves that single end. Other business innovators work with software code or circuit boards or molecular formulas. Hsieh prefers to work with something altogether more complex and volatile: human beings themselves.

What are YOU doing to make your customers and employees happy? What activities would make your employees and customers happy?

Come on then, go and make people happy!

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Frankly ‘Love’ is what it’s all about in marketing. People either love you or your brand doesn’t exist in their minds. Here’s an interview with word of mouth guru Andy Sernovitz where he talks about why ‘Love’ is important in marketing and how asking yourself Would anyone tell a friend about this? will change your company!

>> Your competitive advantage is very simple: make people happy!

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We humans are a curious bunch (some more than others) and anything that piques our curiosity will get our attention.

What would you think of a guy that arrives at a Late Show with only his boxers on? Most likely that he’s crazy but at the same time it would make you curious enough to watch right?

You might not know who Ron Artest is but after watching the videos below you’ll remember him because that’s exactly what he did.

A person’s personality is it’s best form of advertising

As a brand you might think he’s out of his mind but frankly I like the guy because he doesn’t play it safe, he pushes boundaries most people wouldn’t even think about and is rewarded with free advertising. Most people like having him around because he shakes things up and changes the dynamic of a situation, case in point when Kimmel asks him if could come to the show at least once a week. Enough said!

Get out of your comfort zone and shake things up

The ability to act ‘out of the ordinary’ gives you tremendous power because most people are always expecting normal and in the rapid world we live in where everyday people are bombarded by messages, videos, blog posts, audio, pictures, the ability to keep people’s attention is very important and it’s the difference between being relevant and irrelevant. 

Here are a few ideas on what you can do to get people’s attention:

> Do the unexpected.

> Push some boundaries.

> Have fun and exercise your creative thought.

> Be original.

This is isn’t anything new, but if you add some of these ideas to your daily branding activities you’re more likely to be seen a lot more interesting to your audience.

Remember >> Normal is boring. Be interesting, people remember interesting people.

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