Publish, publish, publish.
Nowadays everyone and anyone can create content and it seems to me like we’re in a race to see who publishes the most stuff without much thought into what happens with it afterwards. The name of the game is to out-publish yourself before your competitors do so, phew! Good luck with that!
Sure most people are trigger happy and look forward to clicking that big bold ‘publish’ button everyday with just about anything to create that habit and keep going, yes their ideas do get refined overtime because of all the practice but sooner than later what they publish has the same sound and voice as their competitors because they’re playing to the same audience and are looking at the same things.
Sound familiar?
Here’s a BIG idea:
It’s not what and how much you publish, it’s what people do with it that counts.
Be strategic and focus on what can distinguish you from others. Be like Picasso and publish things that have your signature all over it!
I’m not saying create art, I’m saying publish ideas that people can use, that can help them do something better than before.
Action not consumption
People have short attention spans, they get hit by thousands as messages that want their attention everyday (and so do you!) and anything that does get their attention better be ‘memorable and useful’ because this is your only chance to get them to share it with someone else and better yet to come back for more.
Seth Godin does this very well, all of his posts have some idea that is entirely obvious. Andy Sernovitz also does this, his posts are short and sweet and most of them have some action you can take immediately. Sean D’Souza from Psychotactics probably does this better than anyone I know, everything he writes has his signature all over it!
If you’ve done your homework and spent time with your customers you’ll have more than enough ideas to publish for them that will make their world a lot more interesting.
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