Blu Maya Digital Marketing Agency

I was skimming through Andy Sernovitz fantastic word of mouth blog and noticed a post that speaks to why he has a successful blog. You only need one great feature!

And that feature for him and for most successful bloggers is their posts have some simple and actionable lesson. This ability comes from experience but also from curiosity and looking beyond the obvious…the little details that make the difference.

Why am I writing this? Because we get a lot of questions on simple ways to be able to stand out.

Check this out:

Our brains can’t handle a hundred facts. We need one big reason why something is good.

Answer: just keep it simple by giving people one great message to repeat.

The power of this principle is further explained by another great blogger who practices what he preaches, he calls it: The importance of the ‘One thought’.

We hope this helps!

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Talk about embedding your product further into people’s lives. How does IKEA get people to interact with their products outside their stores? By putting them in high trafficked spots like four Paris subway stations. I bet you’re seeing this and thinking it would be cool if your subway station had sofas like these where you could sit and wait…yup that’s the power of word of mouth!

More pictures found via Zee’s Posterous

Related articles by Zemanta

• IKEA furnish Paris Metro platforms (london-underground.blogspot.com)
• Paris metro gets an IKEA design upgrade (gadling.com)
• IKEA Paris Métro Takeover (apartmenttherapy.com)

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I’ve got a BIG smile on my face. I just got a refund of just over $130 from GoDaddy because I was paying for an SSL certificate that kept renewing itself since 2006 and I wasn’t aware of it much less using it. Yes you read that correctly, not just a refund for a recent renewal but for all of the past one’s!

I’m happy because I wasn’t expecting any type of refund and boy did I get a BIG surprise with no questions asked.

Thank you GoDaddy!

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If you spend a good amount of time on the internet then I’m sure you’ve heard and watched OK Go’s latest video masterpiece. These guys have built a following by their sheer video producing talents. I didn’t know who OK Go was until a few days ago, when I watched the above video, it was enough for me to do some research and conclude that their music isn’t appealing to me but I have much to say about their dedication to producing pretty damn good videos.

Their videos alone are word of mouth worthy!

The band OK Go is probably more famous for their videos than their songs. That’s more a testament to the greatness of their videos than anything else. When these guys put out a video, you can be sure it’ll make your jaw drop at least once or twice. "How did they do that," is a typical reaction.

And that, is exactly what you want. To be known for something!

Just like Common Craft has built it’s reputation on creating ‘explanation video that anyone can understand’ and own that space in people’s minds, OK Go is doing the same with their music videos.

OK Go probably didn’t set out to differentiate themselves with videos and most likely didn’t have a ‘what do we want to be known for?’ brainstorming session. Most likely they started experimenting with ideas and kept going at it until something stuck and became so good at it that they can do these videos on a single take!

The takeaway here is you want to experiment with ideas with the goal of doing something distinctive that pushes boundaries. Do you think you could produce videos like OK Go? You probably can but have you ever tried?

Ask yourself: What do I want to be known for? And experiment with something that will push your boundaries.

What do you think? What are you experimenting with?

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Pictures are worth a 1000 words so I don’t think I have to explain what this provokes. To promote the launch of Gap’s new loyalty program, Sprize, the GAP store on Robson Street in Vancouver, Canada was flipped upside down!

Found via ReflectionOf.ME

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