Blu Maya Digital Marketing Agency » Weekly must reads http://blumaya.net Experience Awesome Wed, 02 Jun 2010 17:25:00 +0000 en hourly 1 http://wordpress.org/?v=3.0 Must read digital marketing stories of the week: Measuring social media marketing http://blumaya.net/2009/12/must-read-digital-marketing-stories-of-the-week-measuring-social-media-marketing/ http://blumaya.net/2009/12/must-read-digital-marketing-stories-of-the-week-measuring-social-media-marketing/#comments Sat, 12 Dec 2009 16:52:00 +0000 Jorge http://blumaya.net/2009/12/must-read-digital-marketing-stories-of-the-week-measuring-social-media-marketing/ Must read digital marketing stories of the week: Measuring social media marketing is a post from: Blu Maya Digital Marketing Agency

]]> Popular blogger Chris Brogan shares his formula when working with clients to , by asking 8 questions he gets a sense of what his clients goals are and his company can better improve their business.

 

Must read digital marketing stories of the week: Measuring social media marketing is a post from: Blu Maya Digital Marketing Agency

]]> http://blumaya.net/2009/12/must-read-digital-marketing-stories-of-the-week-measuring-social-media-marketing/feed/ 6 Must read digital marketing stories of the week: How to stand out in the crowd http://blumaya.net/2009/12/must-read-digital-marketing-stories-of-the-week-how-to-stand-out-in-the-crowd/ http://blumaya.net/2009/12/must-read-digital-marketing-stories-of-the-week-how-to-stand-out-in-the-crowd/#comments Sat, 05 Dec 2009 21:32:11 +0000 Jorge http://blumaya.net/2009/12/must-read-digital-marketing-stories-of-the-week-how-to-stand-out-in-the-crowd/ Must read digital marketing stories of the week: How to stand out in the crowd is a post from: Blu Maya Digital Marketing Agency

]]> Simply making changes to your logo or changing the colors on your website WILL NOT make you stand out in the crowd, you have to behave differently than everyone else. How you do this has less to do with doing crazy things and more about doings thing that create a different set of benefits for your customers.

Watch Dan Heath show you .

 

(Digital Media Buzz)

(Mashable)

(Think One Step Ahead)

(Chief Marketer)

(Gaspedal)

(What’s Next Blog)

(Wendy Tarr’s Blog)

Must read digital marketing stories of the week: How to stand out in the crowd is a post from: Blu Maya Digital Marketing Agency

]]> http://blumaya.net/2009/12/must-read-digital-marketing-stories-of-the-week-how-to-stand-out-in-the-crowd/feed/ 6 Must read digital marketing stories of the week: Use Facebook tools to influence word of mouth http://blumaya.net/2009/11/must-read-digital-marketing-stories-of-the-week-use-facebook-tools-to-influence-word-of-mouth/ http://blumaya.net/2009/11/must-read-digital-marketing-stories-of-the-week-use-facebook-tools-to-influence-word-of-mouth/#comments Sat, 28 Nov 2009 19:53:03 +0000 Jorge http://blumaya.net/2009/11/must-read-digital-marketing-stories-of-the-week-use-facebook-tools-to-influence-word-of-mouth/ Must read digital marketing stories of the week: Use Facebook tools to influence word of mouth is a post from: Blu Maya Digital Marketing Agency

]]> Creativity’s clever use of Facebook’s popular tagging tool to promote IKEA’s products generated tons of interactivity with fans and word of mouth for IKEA’s showroom catalogue. Check out the video in the link below!

 

Must read digital marketing stories of the week: Use Facebook tools to influence word of mouth is a post from: Blu Maya Digital Marketing Agency

]]> http://blumaya.net/2009/11/must-read-digital-marketing-stories-of-the-week-use-facebook-tools-to-influence-word-of-mouth/feed/ 6 Must read digital marketing stories of the week: 5 ingredients to creating online buzz http://blumaya.net/2009/11/must-read-digital-marketing-stories-of-the-week-5-ingredients-to-creating-online-buzz/ http://blumaya.net/2009/11/must-read-digital-marketing-stories-of-the-week-5-ingredients-to-creating-online-buzz/#comments Sat, 21 Nov 2009 21:04:01 +0000 Jorge http://blumaya.net/2009/11/must-read-digital-marketing-stories-of-the-week-5-ingredients-to-creating-online-buzz/ Must read digital marketing stories of the week: 5 ingredients to creating online buzz is a post from: Blu Maya Digital Marketing Agency

]]> How do you create buzz for your product or service?

By being authentic, creating stuff that shocks and surprises people out of their pants, that makes them laugh, that educates, inspires and by making it easy for people to share your stuff.

 

Must read digital marketing stories of the week: 5 ingredients to creating online buzz is a post from: Blu Maya Digital Marketing Agency

]]> http://blumaya.net/2009/11/must-read-digital-marketing-stories-of-the-week-5-ingredients-to-creating-online-buzz/feed/ 7 Must read digital marketing stories of the week: Is your brand friend worthy? http://blumaya.net/2009/11/must-read-digital-marketing-stories-of-the-week-is-your-brand-friend-worthy/ http://blumaya.net/2009/11/must-read-digital-marketing-stories-of-the-week-is-your-brand-friend-worthy/#comments Sat, 14 Nov 2009 16:46:09 +0000 Jorge http://blumaya.net/2009/11/must-read-digital-marketing-stories-of-the-week-is-your-brand-friend-worthy/ Must read digital marketing stories of the week: Is your brand friend worthy? is a post from: Blu Maya Digital Marketing Agency

]]> There where some great discussions this week around the topic of a brand as a friend. The bottom line is that as a brand before you craft your social marketing strategy, be sure you’re .

 

Must read digital marketing stories of the week: Is your brand friend worthy? is a post from: Blu Maya Digital Marketing Agency

]]> http://blumaya.net/2009/11/must-read-digital-marketing-stories-of-the-week-is-your-brand-friend-worthy/feed/ 6 Must read digital marketing stories of the week: Why people share content http://blumaya.net/2009/11/must-read-digital-marketing-stories-of-the-week-why-people-share-content/ http://blumaya.net/2009/11/must-read-digital-marketing-stories-of-the-week-why-people-share-content/#comments Sun, 08 Nov 2009 00:15:29 +0000 Jorge http://blumaya.net/2009/11/must-read-digital-marketing-stories-of-the-week-why-people-share-content/ Must read digital marketing stories of the week: Why people share content is a post from: Blu Maya Digital Marketing Agency

]]> Are you creating content that’s useful not just to your audience but also to their peers? Research suggests that the key factor that influences us to share things we find is because we want to be helpful. Yes we’re looking out for our peers first and by being helpful that makes us happy.

To stay ahead of the game you need to be relevant and not static, where anonymous inbound links matter less and # of shares, mentions, immediacy matter more.

What are you doing to ?

 

 

Must read digital marketing stories of the week: Why people share content is a post from: Blu Maya Digital Marketing Agency

]]> http://blumaya.net/2009/11/must-read-digital-marketing-stories-of-the-week-why-people-share-content/feed/ 6 Must read digital marketing stories of the week: 35 ways to measure engagement from social media http://blumaya.net/2009/10/must-read-digital-marketing-stories-of-the-week-35-ways-to-measure-engagement-from-social-media/ http://blumaya.net/2009/10/must-read-digital-marketing-stories-of-the-week-35-ways-to-measure-engagement-from-social-media/#comments Sat, 31 Oct 2009 19:27:36 +0000 Jorge http://blumaya.net/2009/10/must-read-digital-marketing-stories-of-the-week-35-ways-to-measure-engagement-from-social-media/ Must read digital marketing stories of the week: 35 ways to measure engagement from social media is a post from: Blu Maya Digital Marketing Agency

]]> How engaged are your followers, visitors, users with your brand? The key to answering this question is knowing what to measure in the first place. Every business has different goals so what you measure depends on your business strategy. Econsultancy has written up a great piece on 35 key performance indicators to help you measure engagement with your brand.

 

 

Must read digital marketing stories of the week: 35 ways to measure engagement from social media is a post from: Blu Maya Digital Marketing Agency

]]> http://blumaya.net/2009/10/must-read-digital-marketing-stories-of-the-week-35-ways-to-measure-engagement-from-social-media/feed/ 8 Must read digital marketing stories of the week: social search http://blumaya.net/2009/10/must-read-digital-marketing-stories-of-the-week-social-search/ http://blumaya.net/2009/10/must-read-digital-marketing-stories-of-the-week-social-search/#comments Sat, 24 Oct 2009 19:10:57 +0000 Jorge http://blumaya.net/2009/10/must-read-digital-marketing-stories-of-the-week-social-search/ Must read digital marketing stories of the week: social search is a post from: Blu Maya Digital Marketing Agency

]]> The biggest news this week is the partnerships between Microsoft, Google, Twitter and Facebook. As we’ve stated before, in the future were going to know about new products and services through our own peers instead of search. Social search is here to stay and the question you need to ask yourself is ‘am I relevant right now’.

 

Must read digital marketing stories of the week: social search is a post from: Blu Maya Digital Marketing Agency

]]> http://blumaya.net/2009/10/must-read-digital-marketing-stories-of-the-week-social-search/feed/ 9 Must read digital marketing stories of the week: Social media dos and don’ts http://blumaya.net/2009/10/must-read-digital-marketing-stories-of-the-week-social-media-dos-and-donts/ http://blumaya.net/2009/10/must-read-digital-marketing-stories-of-the-week-social-media-dos-and-donts/#comments Sat, 17 Oct 2009 15:41:36 +0000 Jorge http://blumaya.net/2009/10/must-read-digital-marketing-stories-of-the-week-social-media-dos-and-donts/ Must read digital marketing stories of the week: Social media dos and don’ts is a post from: Blu Maya Digital Marketing Agency

]]> This weeks must read story Zia Yusuf, executive vice president for SAP’s global ecosystem & partner group, tells Forbes Magazine how his company has helped it’s clients connect with their customers with the use of social media tools. It’s a very insightful interview with valuable lessons for businesses of all sizes.

 

 

Must read digital marketing stories of the week: Social media dos and don’ts is a post from: Blu Maya Digital Marketing Agency

]]> http://blumaya.net/2009/10/must-read-digital-marketing-stories-of-the-week-social-media-dos-and-donts/feed/ 8 Must read digital marketing stories of the week: Facebook provides the most loyal visitors http://blumaya.net/2009/10/must-read-digital-marketing-stories-of-the-week-facebook-provides-the-most-loyal-visitors/ http://blumaya.net/2009/10/must-read-digital-marketing-stories-of-the-week-facebook-provides-the-most-loyal-visitors/#comments Sat, 10 Oct 2009 18:23:40 +0000 Jorge http://blumaya.net/2009/10/must-read-digital-marketing-stories-of-the-week-facebook-provides-the-most-loyal-visitors/ Must read digital marketing stories of the week: Facebook provides the most loyal visitors is a post from: Blu Maya Digital Marketing Agency

]]> In this weeks must read digital marketing story a recent study says Facebook is fast becoming the most valuable source of traffic on the internet in terms of stickiness.

According to the findings, Facebook provides the most loyal visitors, with 20% of those that originate from the social network in turn visiting the site they landed upon four or more times in a week. Among other social media sites, Digg traffic produced loyal users 16% of the time, while Twitter traffic was only good for 11% loyalty.

 

Must read digital marketing stories of the week: Facebook provides the most loyal visitors is a post from: Blu Maya Digital Marketing Agency

]]> http://blumaya.net/2009/10/must-read-digital-marketing-stories-of-the-week-facebook-provides-the-most-loyal-visitors/feed/ 7