Category Archives: Weekly must reads

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Must read digital marketing stories of the week: Measuring social media marketing

Popular blogger Chris Brogan shares his formula when working with clients to measure social media marketing, by asking 8 questions … Continue reading

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Must read digital marketing stories of the week: How to stand out in the crowd

Simply making changes to your logo or changing the colors on your website WILL NOT make you stand out in … Continue reading

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Must read digital marketing stories of the week: Use Facebook tools to influence word of mouth

Creativity’s clever use of Facebook’s popular tagging tool to promote IKEA’s products generated tons of interactivity with fans and word … Continue reading

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Must read digital marketing stories of the week: 5 ingredients to creating online buzz

How do you create buzz for your product or service? By being authentic, creating stuff that shocks and surprises people … Continue reading

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Must read digital marketing stories of the week: Is your brand friend worthy?

There where some great discussions this week around the topic of a brand as a friend. The bottom line is … Continue reading

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