Blu Maya Digital Marketing Agency

Popular blogger Chris Brogan shares his formula when working with clients to measure social media marketing, by asking 8 questions he gets a sense of what his clients goals are and his company can better improve their business.

• 5 ways to get Facebook fans excited (Conversation Agent)

• 10 Ways Social Media Will Change In 2010 (Read Write Web)

• 10 Tips for Viral Marketers From a Military Propaganda Manual (Think One Step Ahead)

• The 6 C’s of branding success (Social Media Today)

• Brace yourself for the real-time Web (CNN)

• Google Real Time search: the experts’ view (Econsultancy)

• Measuring Social Media Marketing (Chris Brogan)

If you enjoyed this post, make sure you subscribe to my RSS feed!

Continue Reading

Simply making changes to your logo or changing the colors on your website WILL NOT make you stand out in the crowd, you have to behave differently than everyone else. How you do this has less to do with doing crazy things and more about doings thing that create a different set of benefits for your customers.

Watch Dan Heath show you how to stand out in the crowd.

Top Digital Trends For 2010 (Digital Media Buzz)

Mashable’s Social Media Guide for Small Businesses (Mashable)

How to Stand Out in a Crowded Marketplace (Think One Step Ahead)

How Brands Can Use Digital to Create Customers (Chief Marketer)

3-Minute WOM Lesson: How to create your word of mouth marketing plan (Gaspedal)

Seven Reasons Your Company Should Be Blogging (What’s Next Blog)

300 Case Studies of Social Media Marketing (Wendy Tarr’s Blog)

If you enjoyed this post, make sure you subscribe to my RSS feed!

Continue Reading

Creativity’s clever use of Facebook’s popular tagging tool to promote IKEA’s products generated tons of interactivity with fans and word of mouth for IKEA’s showroom catalogue. Check out the video in the link below!

• IKEA Facebook Showroom (Think One Step Ahead)

• How to Bake a Blog: Recipe for Business Blogging Success (HubSpot)

• Social Technology Impacts Every Customer Touchpoint (Web Strategy)

• How to Use Social Media (Open Forum)

• Finding Influencers in Social Media (Brian Solis)

If you enjoyed this post, make sure you subscribe to my RSS feed!

Continue Reading

How do you create buzz for your product or service?

By being authentic, creating stuff that shocks and surprises people out of their pants, that makes them laugh, that educates, inspires and by making it easy for people to share your stuff.

• VIDEO: Social Media Marketing 101 (PBS)

• Measuring Social Media ROI: Why it fails (Social Media Today)

• 5 Key Ingredients to Creating Online Buzz (buzzmarketing daily)

• 100 Ways To Measure Social Media (Media Post)

• Five Steps to a Successful B2B Social Media Strategy (Blogging Innovation)

• Lessons from Will It Blend?: How to create content people love to share (Think One Step Ahead)

• New Study Reveals How People Share Online (Tell a friend)

• Social Media Not The Answer For Weak Brands (Branding Strategy Insider)

If you enjoyed this post, make sure you subscribe to my RSS feed!

Continue Reading

There where some great discussions this week around the topic of a brand as a friend. The bottom line is that as a brand before you craft your social marketing strategy, be sure you’re someone people want to be friends with.

• Is Your Brand Friend-Worthy? (BrandTwist)

• 11 Ways to Influence People Online and Make Them Take Action (Dosh Dosh)

• 20 Ways Business are Using Twitter (BusinessWeek)

• Your customers don’t want to be your friend (Jay Baer)

• Headline Writing Drives Traffic (The Buzz Bin)

• Rumors of the Death of Blogs are Greatly Exaggerated (Brian Solis – PR 2.0)

If you enjoyed this post, make sure you subscribe to my RSS feed!

Continue Reading