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	<title>Blu Maya Digital Marketing Agency &#187; Usability</title>
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	<description>Experience Awesome</description>
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		<title>Conversion tips from a million dollar landing page</title>
		<link>http://blumaya.net/2010/04/conversion-tips-from-a-million-dollar-landing-page/</link>
		<comments>http://blumaya.net/2010/04/conversion-tips-from-a-million-dollar-landing-page/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 19:25:48 +0000</pubDate>
		<dc:creator>Jorge</dc:creator>
				<category><![CDATA[Usability]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[conversion rate experts]]></category>
		<category><![CDATA[seomoz]]></category>

		<guid isPermaLink="false">http://blumaya.net/2010/04/conversion-tips-from-a-million-dollar-landing-page/</guid>
		<description><![CDATA[A few weeks ago Conversion Rates experts reported on how they helped popular SEO services provider SEOmoz increase their conversion rate and profits by creating a landing page. Within the first four months of work, they increased SEOmoz’s annual revenues by $1 million! &#160; I received the details of the persuasion techniques used in the [...]<p><a href="http://blumaya.net/2010/04/conversion-tips-from-a-million-dollar-landing-page/">Conversion tips from a million dollar landing page</a> is a post from: <a href="http://blumaya.net">Blu Maya Digital Marketing Agency</a></p>
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			<content:encoded><![CDATA[<p>A few weeks ago Conversion Rates experts reported on how they <a title="helped popular SEO services provider SEOmoz increase their conversion rate and profits" href="http://www.conversion-rate-experts.com/seomoz-case-study/" rel="tag" target="_blank">helped popular SEO services provider SEOmoz increase their conversion rate and profits</a> by creating a landing page. Within the first four months of work, they increased SEOmoz’s annual revenues by $1 million!</p>
<p>&#160;</p>
<p>I received the details of the persuasion techniques used in the landing page that lead to the dramatic results which you can <a title="download here" href="http://www.box.net/shared/j347llrfbg" rel="tag" target="_blank">download here</a>. I would’ve uploaded it to Scribd but it most likely going to be taken down but I encourage you to <a title="download it" href="http://www.box.net/shared/j347llrfbg" rel="tag" target="_blank">download it</a> and <a title="read the study" href="http://www.conversion-rate-experts.com/seomoz-case-study/" rel="tag" target="_blank">read the study</a>, it’s well worth it! </p>
<p>&#160;</p>
<p>P.S. Do yourself a favor and <a title="subscribe to the Conversion Rates Experts newsletter" href="http://www.conversion-rate-experts.com/contact-us/" rel="tag" target="_blank">subscribe to the Conversion Rates Experts newsletter</a> for more tips on conversion!</p>
<p><a href="http://blumaya.net/2010/04/conversion-tips-from-a-million-dollar-landing-page/">Conversion tips from a million dollar landing page</a> is a post from: <a href="http://blumaya.net">Blu Maya Digital Marketing Agency</a></p>
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		<title>Test your calls to action and unique selling proposition in 5 seconds</title>
		<link>http://blumaya.net/2009/09/test-your-calls-to-action-and-unique-selling-proposition-in-5-seconds/</link>
		<comments>http://blumaya.net/2009/09/test-your-calls-to-action-and-unique-selling-proposition-in-5-seconds/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 22:33:00 +0000</pubDate>
		<dc:creator>Jorge</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[calls to action]]></category>
		<category><![CDATA[econsultancy]]></category>
		<category><![CDATA[fivesecondtest]]></category>
		<category><![CDATA[unique selling proposition]]></category>

		<guid isPermaLink="false">http://blumaya.net/2009/09/test-your-calls-to-action-and-unique-selling-proposition-in-5-seconds/</guid>
		<description><![CDATA[On our previous post we mentioned the importance of having clear calls to action and letting your visitors know what you offer to improve your website. The guys from Five Second Test created a nifty little tool that, using their own words, helps test those out: &#160; A simple online usability test that helps you [...]<p><a href="http://blumaya.net/2009/09/test-your-calls-to-action-and-unique-selling-proposition-in-5-seconds/">Test your calls to action and unique selling proposition in 5 seconds</a> is a post from: <a href="http://blumaya.net">Blu Maya Digital Marketing Agency</a></p>
]]></description>
			<content:encoded><![CDATA[<p>On our previous post we mentioned the importance of having clear calls to action and letting your visitors know what you offer to <a title="improve your website" href="http://blumaya.net/2009/09/how-to-improve-your-website-in-10-minutes/trackback/" rel="tag">improve your website</a>. </p>
<p>The guys from <a title="Five Second Test" href="http://fivesecondtest.com/" rel="tag">Five Second Test</a> created a nifty little tool that, using their own words, helps test those out:</p>
<p>&#160;</p>
<blockquote><p>A simple online usability test that helps you identify the most prominent elements of your user interfaces.</p>
</blockquote>
<p>&#160;</p>
<p> It’s a pretty straightforward tool:</p>
<ol>
<li>You upload your screenshot</li>
<li>You pick your test type which includes a) testers will be asked the things they remember after viewing the image for five seconds and b) testers will be given five seconds to click areas on the image and then asked what they clicked.</li>
<li>You let random people test the image.</li>
</ol>
<p>&#160;<img style="border-bottom: 0px; border-left: 0px; display: block; float: none; margin-left: auto; border-top: 0px; margin-right: auto; border-right: 0px" title="five second test" border="0" alt="five second test" src="http://blumaya.net/wp-content/uploads/2009/09/image.png" width="355" height="397" /> </p>
<p>&#160;</p>
</p>
<p>It’s a pretty good tool for user experience designers, as it provides valuable feedback before uploading the real thing and not to mention it’s completely free to use. There’s nothing to lose here, try it yourself!</p>
<p>&#160;</p>
<p>Credit: <a title="Econsultancy" href="http://econsultancy.com/blog/4512-take-five-seconds-to-test-your-call-to-action-and-usp" rel="tag">Econsultancy</a></p>
<p><a href="http://blumaya.net/2009/09/test-your-calls-to-action-and-unique-selling-proposition-in-5-seconds/">Test your calls to action and unique selling proposition in 5 seconds</a> is a post from: <a href="http://blumaya.net">Blu Maya Digital Marketing Agency</a></p>
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