Conversion tips from a million dollar landing page

Published on 14 April 2010 by Jorge in Usability

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A few weeks ago Conversion Rates experts reported on how they by creating a landing page. Within the first four months of work, they increased SEOmoz’s annual revenues by $1 million!

 

I received the details of the persuasion techniques used in the landing page that lead to the dramatic results which you can . I would’ve uploaded it to Scribd but it most likely going to be taken down but I encourage you to and , it’s well worth it!

 

P.S. Do yourself a favor and for more tips on conversion!

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Test your calls to action and unique selling proposition in 5 seconds

Published on 02 September 2009 by Jorge in Design, Usability

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On our previous post we mentioned the importance of having clear calls to action and letting your visitors know what you offer to .

The guys from created a nifty little tool that, using their own words, helps test those out:

 

A simple online usability test that helps you identify the most prominent elements of your user interfaces.

 

It’s a pretty straightforward tool:

  1. You upload your screenshot
  2. You pick your test type which includes a) testers will be asked the things they remember after viewing the image for five seconds and b) testers will be given five seconds to click areas on the image and then asked what they clicked.
  3. You let random people test the image.

 five second test

 

It’s a pretty good tool for user experience designers, as it provides valuable feedback before uploading the real thing and not to mention it’s completely free to use. There’s nothing to lose here, try it yourself!

 

Credit:

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