Category Archives: Strategy

10 Comments

On building trust

Attention is scarce because trust is scarce. And why is trust scarce? Because everyone is out to maneuver people into … Continue reading

8 Comments

Are you really different?

  Here are a couple of kids across the border in Tijuana that earn their money by entertaining rather than … Continue reading

20 Comments

To make an idea spread start at the edge

So where do you place an idea so it spreads through networks? There’s some network research from MIT that trumps … Continue reading

9 Comments

From WOW to WOM

  What makes people go WOM (word of mouth)? Something that makes them go WOW!   Check out the video … Continue reading

9 Comments

Ideas not content

Publish, publish, publish. Nowadays everyone and anyone can create content and it seems to me like we’re in a race … Continue reading

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