Category Archives: Strategy

10 Comments

On building trust

February 16, 2010 by Jorge Customer Experience / Social Media / Strategy Tags:/ / /

Attention is scarce because trust is scarce. And why is trust scarce? Because everyone is out to maneuver people into … Continue reading

8 Comments

Are you really different?

February 10, 2010 by Jorge Innovation / Strategy Tags:/ /

  Here are a couple of kids across the border in Tijuana that earn their money by entertaining rather than … Continue reading

20 Comments

To make an idea spread start at the edge

February 3, 2010 by Jorge Innovation / Social Media / Strategy / Word of Mouth Tags:/ / / /

So where do you place an idea so it spreads through networks? There’s some network research from MIT that trumps … Continue reading

9 Comments

From WOW to WOM

February 2, 2010 by Jorge Customer Experience / Strategy / Word of Mouth Tags:/

  What makes people go WOM (word of mouth)? Something that makes them go WOW!   Check out the video … Continue reading

9 Comments

Ideas not content

January 14, 2010 by Jorge Branding / Customer Experience / Strategy / Word of Mouth Tags:/ / / / / /

Publish, publish, publish. Nowadays everyone and anyone can create content and it seems to me like we’re in a race … Continue reading

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