Category Archives: Strategy
Why targeting is overrated
Do you like or love Facebook? Which is it? Do you like/love Instagram? Like or love. Big difference. What does … Continue reading
For Social Media Success, put strategy before tactics
Social Media is on the CEO’s Agenda: In a new study by Booz & Company and social marketing software developer … Continue reading
Video: 19 social media best practices
Video of the 19 social media best practices created by Mark Smiciklas Continue reading
Marketing lesson from an 8-bit avatar
If we want to stand out, a great way to do it is to bring back the past. The past creates feelings of nostalgia. It also stands out in a sea of familiarity. Continue reading
first things first
It’s fairly easy to get a website up and running nowadays. You can get a Wordpress powered website with a theme from WooThemes for less than $100! While the design and branding is important, what’s most important is building an audience. Continue reading