Category Archives: Social Media
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Why we don’t do link building
Is organic content relevant anymore? This is a question I get asked a lot and it usually comes accompanied by … Continue reading
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On building trust
Attention is scarce because trust is scarce. And why is trust scarce? Because everyone is out to maneuver people into … Continue reading
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Influence the easily influenced
Here’s an accompanying video of Duncan Watt’s ‘Is the Tipping point toast?’ article where he argues that targeting the … Continue reading
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To make an idea spread start at the edge
So where do you place an idea so it spreads through networks? There’s some network research from MIT that trumps … Continue reading
