Blu Maya Digital Marketing Agency

This is a somewhat old story but it’s worth the mention.

It’s no secret music artists are finding new ways to monetize their brand and they’re doing things that might seem crazy to others for example:

Taking a page from Radiohead and Nine Inch Nails’ recent forays into tiered and pay-as-you-wish pricing strategies for albums, former NIN drummer Josh Freese has developed a wacky but potentially smart pricing system for his new album.

At the first levels you can purchase the CD/DVD, or digital version of the album. Next is the $50 version where you get a t-shirt and a 5 minute thank-you phone call from Freese. $500 will get 15 people a signed CD, t-shirt, cymbal, diner with Freese and a session in a sensory deprivation tank. And it goes upwards in price, with the strange and wonderful bonuses getting stacked ever higher.

You might not be an artist but this is still relevant to your brand because what matters to your users/customers is how you deliver what they want. You can create more value by changing how they experience your brand, it’s what makes a lasting impression and what they’ll be talking about for awhile.

Ask yourself: In what other ways can my customers experience my offering?

Key takeaway: your brand experience also includes how the value exchange between you and your audience takes place. Discover better ways of delivering your brand experience.

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You want to know what good customer service looks like? Check out Woopra’s CEO John P. video and blog post announcing that his popular website analytics service is going out of beta. With no seed capital in the bank to keep the service free, Woopra is ready to start monetizing their service and is asking for their loyal user base for support.

Whenever there’s a company with no seed money in the bank that creates a damn good product and rides it out for almost 2 years with out making single dollar and asks it’s users for help, you have to respect that.

What stands out is the level of transparency, let your users know what’s going on, what you want the product to become and how you plan on getting there…a battle cry that we’re all in it together.

Woopra has a fiercely loyal community of users and I have no doubt that they’ll show their support so the service continues.

Why is this important to you?

You can see there are companies out there who are willing to create a great product, create a community around it and include them in the success of the business.

Key takeaway: Honest, transparent and authentic service goes a long way towards creating a relationship with your users that when called upon are more likely respond with passion.

P.S. I’ve been a user of Woopra for about a year now and I think It’s a great service.

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