Blu Maya Digital Marketing Agency

Imagine that by the end of this post you would have learned a valuable lesson in starting successful word of mouth, that would really make you happy wouldn’t it? Before I give you the secret, first make sure you read our social media optimization 101 guideline. Got it? Good!

THE big secret to starting word of mouth in 3 minutes is…

Ask people to spread your message

That’s it. Easy!

So you’ve created some great content and you want it to spread like wildfire. Help it spread by asking your customers to share it because oftentimes even your best customers don’t know how important word of mouth is to you. Simply asking them if they would mind sharing your stuff with a few of their friends is enough for them to do it.

Reminding your customers to share your stuff actually takes less than 3 minutes to do but then again you already knew that.

Action steps:

1. Create your content.
2. Make sure you’ve made it easy for them to share by optimizing your website with social mechanisms.
3. Let your customers know that you have created some content that might interest them and politely ask them to help spread it.
4. Restart step 1.

You have just learned a valuable lesson in 3 minutes!

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The formula to successful networking: Give to receive. Create relationships. Quality not quantity.

Ask yourself:

If I disappeared tomorrow who would care?

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Kira Wampler from Intuit talks about how Intuit created word of mouth by connecting their customers around a topic they cared about. It all stared with a simple yet powerful question: How do you elevate the conversation for small business owners?

To connect our customers we need to understand what’s important to them:

It’s not about going after the latest social media fad; it’s about building a program around a subject important to both you and your customers. For Intuit, they’ve built communities around the challenges small businesses face. Once you’ve found the common issues that connect your customers, you can start to look at the tools and tactics you’ll need to bring these folks together.

Amazingly they got positive metrics and ROI from this simple initiative…

Key takeaway: Before you start any word of mouth initiative, ask yourself:

What do they really care about?

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Halloween is almost here and lots of people will go out trick or treating with their favorite costume resembling their own personal brand. What, personal brand?

Mike Michalowicz has written a great piece on how you are your brand and it’s worth a read. While his post touches on how you dress to represent your brand, he does touch on an important factor in branding.

Your brand experience doesn’t start with your product, it starts with you.

Your behavior determines your brand experience and everywhere you go you’re representing your brand, how you act is the perception you’ll create about your company.

Key Takeaway: Determine what expectations you want to set and act on them consistently because your brands starts with you.

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Are you listening to your customers?

A week ago I mentioned how when times change you also need to change how you do business. Well the New Jersey Nets of the NBA have taken one step in changing their brand experience to fit the times.

In a bid to sell more courtside seats, for $25,000, the Nets are offering four courtside tickets for 10 games, parking, access to a private lounge at the Izod Center with free food and beverages and something more — a one-hour appearance by a Nets player of your choice at your home, office, school or party.

Fans want to interact with players outside the court on their own time. This is not new!

This is interesting because the idea originated from a need:

Yormark said the idea for the courtside plan developed because he had an inventory of courtside seats that he wanted to sell and he frequently gets calls from season-ticket holders and fans about having a player attend an event.

As teams are pushed to try new things, listening to their customers needs becomes even more important. Your customers provide you with the most potent source of innovation, look for unmet needs and find ways to fulfill them.

Brand experiences change too, what are you doing about it?

"I tell people if you are doing business the same way you did a year ago, you have to stop it because that’s not the world we live in today," Yormark said. "A lot of people say it, but it’s really true in the world we live in today. You have to do things differently. Things have to be more special and different than before and that’s our goal."

Now’s a good time to start obsessing about your customers because your ability to deliver a better brand experience depends on how you solve your customers needs.

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