If you spend a good amount of time on the internet then I’m sure you’ve heard and watched OK Go’s latest video masterpiece. These guys have built a following by their sheer video producing talents. I didn’t know who OK Go was until a few days ago, when I watched the above video, it was enough for me to do some research and conclude that their music isn’t appealing to me but I have much to say about their dedication to producing pretty damn good videos.
Their videos alone are word of mouth worthy!
The band OK Go is probably more famous for their videos than their songs. That’s more a testament to the greatness of their videos than anything else. When these guys put out a video, you can be sure it’ll make your jaw drop at least once or twice. "How did they do that," is a typical reaction.
And that, is exactly what you want. To be known for something!
Just like Common Craft has built it’s reputation on creating ‘explanation video that anyone can understand’ and own that space in people’s minds, OK Go is doing the same with their music videos.
OK Go probably didn’t set out to differentiate themselves with videos and most likely didn’t have a ‘what do we want to be known for?’ brainstorming session. Most likely they started experimenting with ideas and kept going at it until something stuck and became so good at it that they can do these videos on a single take!
The takeaway here is you want to experiment with ideas with the goal of doing something distinctive that pushes boundaries. Do you think you could produce videos like OK Go? You probably can but have you ever tried?
Ask yourself: What do I want to be known for? And experiment with something that will push your boundaries.
What do you think? What are you experimenting with?
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