2 Comments

Branding doesn’t depend on your activity on Twitter & Facebook

December 19, 2011 by Jorge

My sentiment exactly.

Infographics that show all kinds of statistics are a very influential form of expressing ideas. The problem is, for the most part, they express a general point of view. And the people who like the simplicity of infographics, will generally believe them to be true.

The same can be said of reputation management services like Klout that supposedly measure how influential you are on social media.

I say Bah! Humbug to both!

Branding is not social media

Branding is everything else you do besides posting updates on your Twitter and Fan page.  It’s your actions, your message, your look, your tone. Social media tools can indeed help you develop and strengthen your brand, but they are far from the only branding opportunity you have.

Sure, there are people like Gary Vaynerchuck and Chris Brogan, to name a few internet celebrities, that built their brand through social media channels. But they’ve eventually extended to the offline world.

Technology is just the enabler.

Do you honestly believe that if they were influential, Klout would now lower their overall Klout score because they didn’t use their social media accounts for a few days?

Influence, your brand power is not measured by your Klout score, it’s measured by your share of synapse. Meaning, how many people have you on top of mind. Social media can help you achieve that but it’s not the only way.

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  • http://twitter.com/sharoni sharoni

    I agree, but I think there’s no reason to discount the power of social media.  Look at how many “celebrities” got their start on places like MySpace and YouTube.  However, the best piece of advice about branding is to be consistent.  Start with a logo, a message and build on it with your advertising (including social media), but more importantly, be consistent with your attitude and actions.

    • http://www.game-changer.net Jorge Barba

      Hi Sharoni,

      You are right. There isn’t a reason to discount it. And yes, consistency is key. You want to become, for good, ubiquitous in other people’s lives.

      What do you think of reputation management services like Klout and PeerIndex? Useful?

      Cheers,

      Jorge