Here at Blu Maya, we believe memorable experiences are determined by the memories they provoke.

These memorable experiences will be forever etched into people’s hearts and minds.

But how do you know when you’ve created a memorable experience? How do you know when you’ve made a difference in someone’s life? How do you know when you’ve created a lasting memory? How do you know when you are forever etched into people’s hearts and minds?

Typically you would look to testimonials. But we all know testimonials can be fabricated. So let’s no even pay attention to them.

The new testimonials are going to be stored in people’s blogs, in their tweets, in their Flickr sets, in their Instragrams and in their Facebook Timeline.

Like everything else, there will be many of them. Hopefully all great memories. And the best memories will be talked about in the industry.

Take this list of 11 of the Best Customer Service Stories Ever. These 11 companies, created a moment that will forever be etched in their customers hearts and minds. The stories are so remarkable, it’s impossible not to notice than talk about them.

It’s sad that going above and beyond and doing the right thing for your customers is seen as something remarkable. We should all act this way all the time.

There is tremendous value in “Wowing your customers“. Just ask customers of hosting company Rackspace:

One of my favorite examples of this happened at Rackspace, the managed hosting and cloud computing company. An employee on the phone with a customer during a marathon troubleshooting session heard the customer tell someone in the background that they were getting hungry. As she tells it, “So I put them on hold, and I ordered them a pizza. About 30 minutes later we were still on the phone, and there was a knock on their door. I told them to go answer it because it was pizza! They were so excited.”

I’d have been pretty excited, too, if I were that hungry customer. Another “wow!” moment.

The vast majority of the time, wowing your customers doesn’t cost you much. It’s sad organizations don’t understand and encourage “wow” behaviors.

In my next post, I’ll tell you a few ways you can create lasting memories that will forever be etched in your customers hearts and minds. Stay tuned…