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AddThis: The Word of Mouth social share button of choice
AddThis: The Word of Mouth social share button of choice
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AddThis: The Word of Mouth social share button of choice

February 18, 2011 by Jorge Social Media / Word of Mouth
AddThis/ facebook/ Google Analytics/ ShareThis/ social share button/ social sharing/ twitter/ word of mouth

Psst! I want to let you in on a little secret. Do you want to know how people are sharing the content on your blog or website? Of course you do. Here’s how…

A few days ago I installed the AddThis Sharing plugin on my Game Changer blog and have already started seeing people using it. I’ve tried other sharing plugins before such as ShareThis but never saw a lot of usage from it and wasn’t very customizable so decided to try something else.

The difference is AddThis let’s you customize what buttons appear, it also puts the ‘share button’ right were visitors can click it. The key with this plugin is flexibility.

As you can see I placed the buttons at the top of the post and at the bottom just before the comments:

addthis above post

Above post

addthis below postBelow post

These are the ideal locations to place the share buttons. Also there’s no need to code where to put the ‘share button’! You get the option of ‘above post’ or ‘below post’ (See Below). That simple!

customize share buttons

Why is adding AddThis to your blog or website important?

For a few reasons. Number one, if you care about word of mouth, you need to make it easy for people to tell their friends about you. Whether they use Facebook, Twitter or email, you want to make it easy for them to share.

Number two, you know what content people are sharing and to where. Combined with your Google Analytics data, knowing this can give you tremendous insight. You can then use these data points to craft content that you know will resonate with people as well as where to put it so people access it at their own time.

Another interesting feature is that AddThis provides you with broad data about how people are sharing around the world.

Very powerful indeed.

AddThis is now my go-to sharing tool and I encourage you to try it!

Related articles
  • Content Sharing Trends in 2010 [Infographic] (pamorama.net)
  • How We Shared Content in 2010: Still More Facebook, More Email Than Twitter, MySpace Lives On (readwriteweb.com)
  • Facebook Tops AddThis Sharing In 2010 (allfacebook.com)
  • How To Measure Content Interest Using Google Analytics and AddThis (socialmediaexplorer.com)
  • 5 New Places to Share with AddThis (addthis.com)
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AddThis: The Word of Mouth social share button of choice
AddThis: The Word of Mouth social share button of choice

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