We’ve learned that the first step in social media marketing is listening and while there are many social listening platforms there is one you can use right now that will give you all sorts of useful information about where your brand is being mentioned right now. This tool is called Social Mention and it helps you track conversations, mentions in just about every social channel. What this means is it lets you see where you might have an audience, what they’re talking about and then engage them.
Suppose you want to know where you brand is being mentioned online across different channels (who doesn’t?), you go to Social Mention and type in your brand name and hit search. For example I did a search for hot-shot location based service Foursquare, in the results page you get mentions for ‘foursquare’ across different categories such as blogs, microblogs, bookmarks, comments, events, images, news, video, audio, Q&A and networks.
You can also search for keywords related to your business such as ‘________’ and it will give results where that appears across social channels, you can then go that individual channel and engage in that conversation.
Another bonus is that similar to Google Alerts, Social Mention also has “social media alerts” which will provide daily email alerts of your brand, company, CEO, marketing campaign, a developing news story, a competitor, or the latest about you.
There are other tools just like this one that give you more specific data but come at a cost, for example Radian6, but with Social Mention you can get started right away at no cost.
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A quick way to monitor your brand across social channels http://su.pr/1hH4wV
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A quick way to monitor your brand across social channels http://ff.im/-lmfWO
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A quick way to monitor your brand across social channels http://ff.im/-lmkxd
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New Blog Post: A quick way to monitor your brand across social channels http://ow.ly/17AEqa
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A quick way to monitor your brand across social channels: We’ve learned that the first step in social media market… http://bit.ly/d6eNua
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You are spot on…those free tools are a great way to start and determine where and how your brand/organization is being discussed or not. These tools will start to shed light on opportuunities for engagement. When you get to the point that you are spending more time gathering data than analyzing and acting on insights, it may be time to graduate to a paid solution. There are numerous tools on the market and not one has a magic button. Use the free tools to better hone what you want to measure and why, so when you get to the point that you want to purchase a tool or combination of tools, you know exactly how you will use the tool to align with measurable objectives.
Lauren Vargas
Sr. Community Manager at Radian6
@VargasL