View Comments

 

Talk about uniqueness, only Michael Jackson could pull this off! This got me thinking…

 

If you took any artist (pick any artist that tries to imitate MJ) and replaced him with MJ in his performances, would it be the same? Of course not. Now think about it this way, if you swapped employees with one of your competitors would your business change?

 

If your answer is yes then you’re on a good path because that means that your culture is unique.

if your answer is no then you’re a ‘me too’ because your people are a commodity (they can easily be replaced) and therefore your product and service also is.

 

What if you could change this? Start by having a point of view of how you think your product or service could be different and what the benefit to your customers would be. In short think about what makes you irreplaceable? Is it your customer service, how you deliver, how you create?

 

Takeaway: Inject what’s unique about the way you think into what you sell to make it something no one else can offer.

If you enjoyed this post, make sure you subscribe to my RSS feed!

View Comments to “Where’s YOU in your product or service”

Leave a Reply

blog comments powered by Disqus