Blu Maya Digital Marketing Agency

If you’ve ever traveled to Mexico I’m sure you’ve heard of Micheladas, any beer prepared with cold ice, salt and lemon juice. It’s a damn good mix that’s easy to prepare and have become ubiquitous in bars, restaurants, clubs in Mexico.

Well this past weekend I was across the border in Tijuana to visit a prospect and afterwards I went to visit an old stopping ground from my college days: Chabelas.

Chabelas is a little store in a corner of a street that prepares a combination of Michelada with clamato + tabasco sauce + a dash soy sauce and a piece of salted dehydrated plum to-go. This drink is called a Chabela.

Chabela’s always has people coming for a drink, it doesn’t matter what time of day it is and most of these people come from long distances. What Chabelas’s gets right is that they focus on doing one thing only: Serving the best Red Michelada out there, it’s that simple!

This little store was the first of it’s kind in Tijuana and soon other others just like it started sprouting all over the city, they’re no restaurant and no bar, they make Red Micheladas to-go. Others have tried different strategies to unseat them but have failed in doing so because Chabela’s has won a permanent place in people’s minds by maintaining that focus on just serving Micheladas.

The point I want to make is that they’ve conquered their market by being the most at preparing the best Red Micheladas.

What are you doing to be the most at something?