The sad thing about marketers on Twitter and all these ‘social tools’ is everyone thinks that by simply signing up and posting thoughts and links that this encompasses a strategy. Tough luck!
Setting up an account on Twitter doesn’t mean you have a strategy, it means Twitter is part of your strategy because you think it suits you.
Remember the very first mobile phones? Remember when you first got one? Did you actually believe that was going to solve all your business issues back then? Probably not. Leap forward to when you got a smart phone say the iPhone, did you get one because everyone else got one and you didn’t want to be left out or because it’s capabilities opened up opportunities for your business?
And here then is the point: the capability a technology enables you to do is what you should look at and then ask yourself what does this tool’s capability let me do for my business?
It’s imperative that in order to know how to use these tools as part of your overall strategy, first ask yourself ‘why’ are you are using these tools and how does they fit in our overall business strategy?
Once you know why you can then figure out the activities that take advantage of the tool’s capabilities and then you can get to work!
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Twitter is NOT a social media strategy: The sad thing about marketers on Twitter and all these ‘social tools’ is e… http://bit.ly/a47Tjo
This comment was originally posted on Twitter
Twitter is NOT a social media strategy http://ff.im/-iBfzy
This comment was originally posted on Twitter
Twitter is NOT a social media strategy http://ff.im/-iBfzz
This comment was originally posted on Twitter
Twitter is NOT a social media strategy http://ff.im/-iBfzA
This comment was originally posted on Twitter
Twitter is NOT a social media strategy http://su.pr/2lsJ5t
This comment was originally posted on Twitter
Twitter is NOT a social media strategy http://su.pr/2lsJ5t
This comment was originally posted on Twitter
Some social media “experts” might cry – RT @jorgebarba: Twitter is NOT a social media strategy http://su.pr/2lsJ5t
This comment was originally posted on Twitter
Exactly the point: http://is.gd/bg1Rf @roscamabbing & I raised in our latest DMIReview article 2be published soon on Social Media & Brands
This comment was originally posted on Twitter
New Blog Post: Twitter is NOT a social media strategy – The sad thing about marketers on Twitter and all these ‘soc… http://ow.ly/16Zijj
This comment was originally posted on Twitter
New Blog Post: Twitter is NOT a social media strategy – The sad thing about marketers on Twitter and all these ‘soc… http://ow.ly/16Zijk
This comment was originally posted on Twitter