Blu Maya Digital Marketing Agency

Want to stand out? Want to be known for something? Want to be ‘THE’ instead of just another guy no one knows? Want to be THE GUY everyone wants to be?

Remember, ideas not content? If you don’t, click the link and then come back over here.

Great to have you back! I spotted a couple of tweets from Jane McGonigal (@AvantGame) that reflect this simple principle:

Applied towards your online brand experience the point is: Your content marketing strategy should be focused on ideas with a purpose for action not for consumption.

So if you’re planning on starting a blog about cooking, think about ‘why?’ you’re doing it (purpose of your blog) before you decide ‘what?’ content you’re going to publish on it. You stand a better chance of your content being shared and therefore being talked about if you create content for action not consumption. This simply means that, as Jane so clearly puts it, your content should help people achieve some goal that makes their life a lot more interesting.

Here’s a BIG idea again: It’s not what and how much you publish, it’s what people do with it that counts.

P.S. If you don’t know who Jane McGonigal is I recommend you watch her TED video below, I guarantee it’s well worth your time!

Does this resonate with you? What’s the BIG IDEA behind your content?