Talk about embedding your product further into people’s lives. How does IKEA get people to interact with their products outside their stores? By putting them in high trafficked spots like four Paris subway stations. I bet you’re seeing this and thinking it would be cool if your subway station had sofas like these where you could sit and wait…yup that’s the power of word of mouth!
More pictures found via Zee’s Posterous
Related articles by Zemanta
- IKEA furnish Paris Metro platforms (london-underground.blogspot.com)
- Paris metro gets an IKEA design upgrade (gadling.com)
- IKEA Paris Métro Takeover (apartmenttherapy.com)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=4211c7d6-84f7-4e09-83e9-c5508b32305e)
If you enjoyed this post, make sure you subscribe to my RSS feed!