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I was skimming through Andy Sernovitz fantastic word of mouth blog and noticed a post that speaks to why he has a successful blog. !

 

And that feature for him and for most successful bloggers is their posts have some simple and actionable lesson. This ability comes from experience but also from curiosity and looking beyond the obvious…the little details that make the difference.

 

Why am I writing this? Because we get a lot of questions on simple ways to be able to stand out.

 

Check this out:

 

Our brains can’t handle a hundred facts. We need one big reason why something is good.

 

Answer: just keep it simple by giving people one great message to repeat.

 

The power of this principle is further explained by another great blogger who practices what he preaches, he calls it: The importance of the ‘’.

 

We hope this helps!

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