2010 March | Blu Maya Digital Marketing Agency

The single best thing you can do to have people talk about you

Published on 30 March 2010 by Jorge in Word of Mouth

View Comments

Give more of yourself with out expecting anything in return.

Attention spans are taking a dive and the economics of how business is done are changing but the act of giving (helping) is universal and will never lose it’s value as it’s what connects us as humans. So instead of asking how can I get more attention for myself, ask: How can I give more?

P.S. This post was inspired by my trip to Ninjutsu camp this past weekend where we trained for survival situations as a team. It’s not all about you, it’s about everyone else.

If you enjoyed this post, make sure you subscribe to my RSS feed!

For #WOM give people one great message to repeat

Published on 25 March 2010 by Jorge in Social Media, Word of Mouth

View Comments

I was skimming through Andy Sernovitz fantastic word of mouth blog and noticed a post that speaks to why he has a successful blog. You only need one great feature!

And that feature for him and for most successful bloggers is their posts have some simple and actionable lesson. This ability comes from experience but also from curiosity and looking beyond the obvious…the little details that make the difference.

Why am I writing this? Because we get a lot of questions on simple ways to be able to stand out.

Check this out:

Our brains can’t handle a hundred facts. We need one big reason why something is good.

Answer: just keep it simple by giving people one great message to repeat.

The power of this principle is further explained by another great blogger who practices what he preaches, he calls it: The importance of the ‘One thought’.

We hope this helps!

If you enjoyed this post, make sure you subscribe to my RSS feed!

Use the invaluable favorite function to keep track of things on Twitter

Published on 24 March 2010 by Jorge in Social Media

View Comments

The twitter stream can be overwhelming and with so much information going past like a stream of thoughts it’s very easy to turn your back so we often get asked: How do you keep track of things on Twitter?

Answer: the ‘favorite’ function in Twitter.

This is essentially a bookmarking mechanism just for Twitter and it’s invaluable. I would write a long post about how to use it but popular blogger Mari Smith already did just that (and fantastic I might add!) and wrote a great article on how to creatively use the favorite function on Twitter and is a very helpful guide to getting some level of attention back.

I’m amazed that many people don’t use the ‘favorite’ option on Twitter. I find it invaluable to keep up with stuff I find from other people as well as things I RT from tweeps, with so much stuff going on it’s a ‘must use’ option.

I hope this helps!

If you enjoyed this post, make sure you subscribe to my RSS feed!

Don’t do anything fancy. Just be great

Published on 17 March 2010 by Jorge in Branding, Customer Experience, Strategy

View Comments

Video Games | God of War III | Review

XBox 360 | Playstation 3 | Nintendo Wii

I’m a gamer and can value a great game when I play one because a great game produces a craving that I must have it, own it, play it and talk about it. There are lessons we can take and apply in business..

What do you get when you mix a great storyline, great gameplay, great graphics, great game design with greek mythology? You get God of War.

Did you notice I used the word ‘great’ not ‘innovative’ to describe this game? Santa Monica Studios didn’t set out to reinvent the wheel with the recently released God of War 3, they used the same formula that worked before (story + design + lots of action!) and brought in bigger and badder opponents that are simply a joy to look at. Look at the video in HD!

It really is all about the experience

If there’s one word I would use to describe the God of War games is memorable because it truly makes you feel you’re in another world. Everything about these games is from another world! It doesn’t do anything fancy, it’s just great. The experience you feel is what truly sets it apart from other games!

Just like there are only a handful of businesses that I consider memorable, so it is with games. But what then makes them memorable? I think it’s a combination of identity, something otherworldly and authenticity.

Identity because it provokes your feelings and you can empathize with it (think Kiva). Otherworldly because the experience you get is beyond anything you’ve ever imagined (think Disneyland) and authenticity because it just feels real, you can talk to anyone about it and it’s real to them too (think Avatar).

Raise your hand if you know anyone setting out to create a business that’s memorable? A product? A service?

To focus on the overall experience people get when interacting with your business, ask yourself: How are we being memorable?

What makes something memorable? Would love to hear your thoughts.

If you enjoyed this post, make sure you subscribe to my RSS feed!

IKEA embeds their products into the fast lane…literally!

Published on 15 March 2010 by Jorge in Word of Mouth

View Comments

Talk about embedding your product further into people’s lives. How does IKEA get people to interact with their products outside their stores? By putting them in high trafficked spots like four Paris subway stations. I bet you’re seeing this and thinking it would be cool if your subway station had sofas like these where you could sit and wait…yup that’s the power of word of mouth!

ikea6