Monthly Archives: February 2010
6 Comments
Which triggers are you using to persuade or captivate?
Want to know what your natural persuasive way of communicating is? Take the F Score Fascination trigger test from … Continue reading
8 Comments
Are you really different?
Here are a couple of kids across the border in Tijuana that earn their money by entertaining rather than … Continue reading
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Influence the easily influenced
Here’s an accompanying video of Duncan Watt’s ‘Is the Tipping point toast?’ article where he argues that targeting the … Continue reading
20 Comments
To make an idea spread start at the edge
So where do you place an idea so it spreads through networks? There’s some network research from MIT that trumps … Continue reading
9 Comments
From WOW to WOM
What makes people go WOM (word of mouth)? Something that makes them go WOW! Check out the video … Continue reading
