Monthly Archives: February 2010

6 Comments

Which triggers are you using to persuade or captivate?

  Want to know what your natural persuasive way of communicating is? Take the F Score Fascination trigger test from … Continue reading

8 Comments

Are you really different?

  Here are a couple of kids across the border in Tijuana that earn their money by entertaining rather than … Continue reading

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Influence the easily influenced

  Here’s an accompanying video of Duncan Watt’s ‘Is the Tipping point toast?’ article where he argues that targeting the … Continue reading

20 Comments

To make an idea spread start at the edge

So where do you place an idea so it spreads through networks? There’s some network research from MIT that trumps … Continue reading

9 Comments

From WOW to WOM

  What makes people go WOM (word of mouth)? Something that makes them go WOW!   Check out the video … Continue reading

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