I’ve always been impressed by the Jordan Brand and how it puts excellence into everything it does and releases. It’s to be expected as that’s what it’s legendary namesake stood for excellence on the basketball court.
Michael Jordan was known as a nightmare opponent, and this characteristic is reflected in it’s ‘Nightmares never sleep’ program for the release of the Air Jordan 2010. The captivating commercial features the Miami Heat’s Dwyane Wade unleashing his inner monster and terrorizing the court on his way to a dunk.
The shoes are top notch as expected and even the YouTube Channel page has a pleasant introduction that you’ll remember. And for those who just like MJ like to be challenged, there’s the interactive website which features 4 different games that will certainly test your hand eye coordination skills. My test results are below:
The results are also posted to your Facebook news feed if you want to tell your friends what you’re up or just outright challenge them!
The point: The Jordan Brand understands what it takes to stay relevant, it never sleeps.
Groundbreaking commercials, innovative sneakers that combine style and performance, people with respect, quality presentation and rabid fans make the Jordan Brand a powerhouse!
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