How to get people talking Gap style

Published on 25 February 2010 by Jorge in Word of Mouth

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Pictures are worth a 1000 words so I don’t think I have to explain what this provokes. To promote the launch of Gap’s new loyalty program, Sprize, the GAP store on Robson Street in Vancouver, Canada was flipped upside down!

 

upside down cars outside gap store

upside down clothes inside gap store

upside down dolls in gap store

upside down gap logo in bag

upside down cars outside gap store

upside down promotion in gap store

 

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