Are you really different?

Published on 10 February 2010 by Jorge in Innovation, Strategy

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Here are a couple of kids across the border in Tijuana that earn their money by entertaining rather than blowing fire from their mouths or just outright asking for it. If you didn’t already know, wrestling is BIG in Mexico and what you see here is very very good wrestling entertainment from a couple of 12 year old kids who after school go to an intersection near their home and put on a show.

 

They’re making around $30 – 40/day (dlls not mexican pesos) while only doing this for a couple of hours. Compare that to others who might not even make it to $10 in a week cleaning cars!

 

A few months back we saw these kids in person and were captivated and inspired by their creativity that to honor them we created the illustration below which is now our main character, he’s the differentiation superhero.

 

 

LUCHADOR 3

 

The principle of ‘being different’ is very simple: and .

 

So if you want to partner with us in the future, now you know where we’re coming from. How are you being different?

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