Monthly Archives: February 2010

6 Comments

Why we don’t do link building

February 26, 2010 by Jorge SEO / Social Media Tags:/ / / /

Is organic content relevant anymore? This is a question I get asked a lot and it usually comes accompanied by … Continue reading

8 Comments

How to get people talking Gap style

February 25, 2010 by Jorge Word of Mouth Tags:/ /

Pictures are worth a 1000 words so I don’t think I have to explain what this provokes. To promote the … Continue reading

7 Comments

Jordan: a brand that never sleeps

February 18, 2010 by Jorge Branding / Innovation Tags:/ / /

  I’ve always been impressed by the Jordan Brand and how it puts excellence into everything it does and releases. … Continue reading

10 Comments

On building trust

February 16, 2010 by Jorge Customer Experience / Social Media / Strategy Tags:/ / /

Attention is scarce because trust is scarce. And why is trust scarce? Because everyone is out to maneuver people into … Continue reading

8 Comments

Create AWE and your content will spread

February 11, 2010 by Jorge Branding / Communication Tags:/ / /

We know people prefer to use email to share content they find interesting with their friends but more interesting is … Continue reading

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