Google’s traffic generating machine is being threatened by social networks. You already knew that right?
As you can see in the graph below the Huffington Post gets the the majority of it’s combined traffic from social networks and not from Google, now you might not be the Huff but this is clearly going to happen to you too if it isn’t already. The combination of social network usage and competitive nature of SEO where the top ranking websites are going to stay there is leading us to a fragmentation of traffic sources.
If you been following us then you know that ‘content sharing’ should be part of your marketing strategy and when before you focused on getting traffic from Google, Yahoo, Bing and inbound links from other blogs or websites, NOW you want to focus on getting traffic from social networks by first triggering and then helping people share your content from your website to social networks.
Are seeing more traffic come from social networks?
Your next source of traffic will not come from Google: Google’s traffic generating machine is being threatened by … http://bit.ly/84Iorw
This comment was originally posted on Twitter
Your next source of traffic will not come from Google http://ff.im/-dTUO5
This comment was originally posted on Twitter
New Blog Post: Your next source of traffic will not come from Google http://ow.ly/16hAbh
This comment was originally posted on Twitter
New Blog Post: Your next source of traffic will not come from Google http://ow.ly/16hAbg
This comment was originally posted on Twitter
Interesting post Jorge. For my blog, the #1 source right now is twitter, then google, then facebook. Links from other blogs collectively add up about as many references as search engines too. Oddly, the #1 source of search engine referrals for me is people looking for albatross pictures. I guess I should work on that – it would be better if it were something innovation-related!
Hi Tim,
Yes I think this is happening across the board not only to established websites but also new ones. It's going to be very hard to outrank someone for 2-3 word keywords, instead your strategy should be to influence as you well know and have been doing.
Albatross pictures? maybe you could come up with some analogy around how albatrosses relate to innovation and leverage it, put another twist on it and hey maybe they'll find it interesting and share it!
Thanks for taking the time to comment Tim