Stories are powerful! When they’re embedded into your product or service even more so and it’s hard not to pay attention. I’m sure you read the NY Times story that featured out of work architect John Morefield a few days ago and I’m sure you remember it perfectly. Why do I know that? Because it has a very powerful story behind it and a concrete brand name: Architecture 5 cents.
Check out the video below and tell me it doesn’t make for a great topic of conversation right now.
Architecture 5¢ from John Morefield on Vimeo.
See what I mean? A great story makes for a great topic of conversation, think about your own story and how you came about doing whatever it is you’re doing and communicate it in a creative way. Find ways to integrate it into your product so that it’s symbolic (and no I don’t mean putting a ‘our story’ text on it) and makes people talk about it.
Everyone has a story, what’s yours?
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