Yes that’s an Air Jordan shoe in the picture below, but it’s not just any shoe, it’s the Air Jordan XX. The reason this one is special is because it’s the 20th anniversary shoe and on the strap-on (covering the laces) are Michael Jordan’s most important memories embedded in the form of a mosaic of some 200 lasered graphics depicting important pieces of Jordan’s life story as told by Jordan himself.
The picture below is from a series of wallpapers released that have the same graphics that are on the shoe so you can better see what I mean, if you’re a Jordan fan (like me!) you’ll understand this immediately and can’t help but talk about it!
Like I wrote yesterday stories are powerful and baking them into your product just like the designer’s of the Air Jordan XX did it is a good to way to get your idea to spread. You can’t help talking about it, I know I did because I use to own a pair of these babies!
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Air Jordan XX: A product with a brand story baked into it:
Yes that’s an Air Jordan shoe in the picture above, … http://bit.ly/cEqlRv
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Air Jordan XX: A product with a brand story baked into it http://ff.im/-eZVIR
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Sweet! Air Jordan XX: A product with a brand story baked into it http://ff.im/-eZVIR (via @blumaya)
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Air Jordan XX: A product with a brand story baked into it http://ff.im/-f01Ai
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Air Jordan XX: A product with a brand story baked into it http://ff.im/-f05aw
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New Blog Post: Air Jordan XX: A product with a brand story baked into it http://ow.ly/16rAno
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