If you don’t believe that marketing is all about LOVE, INC magazine has a great read on how popular retailer Zappos has embraced the notion of LOVE to create one of the most unique corporate cultures. As Zappos CEO Tony Hsieh has found out, true competitive advantage comes from making your employees happy which will then make your customers happy:
But Hsieh has a hard time getting excited about any of this. What he really cares about is making Zappos’s employees and customers feel really, really good. This is not because Hsieh is a nice guy (though he is a very nice guy), but because he has decided that his entire business revolves around one thing: happiness. Everything at Zappos serves that single end. Other business innovators work with software code or circuit boards or molecular formulas. Hsieh prefers to work with something altogether more complex and volatile: human beings themselves.
What are YOU doing to make your customers and employees happy? What activities would make your employees and customers happy?
Come on then, go and make people happy!
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