Today is the Word of Mouth Supergenius Conference and so far there have been some great insights from both tweeps that are there and Gaspedal’s live blogging. To get in on the action from tweeps checkout the #supergenius hashtag and for something more structured follow Gaspedal’s live notes from the conference.
Some key word of mouth insights we’ve gathered so far from tweeps:
> Two choices: be interesting or be invisible from @sernovitz
> Assessing viral video: is it worth watching? Fit biz objectives. George Wright, Blendtec from @loiskelly
> Always strive to exceed expectations(over deliver, under promise) from @jwillie
> Build sustainable relationships, not one-time campaigns from @davidjdeal
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