Popular sharing widget maker ShareThis! released some stats on the state of sharing from their network, specifically how people share, how they respond and how they engage. On an aggregate level, sharing is now accounting for as much as one-third of the amount of traffic driven by search, which is most often the top source of traffic for sites.
Bottom line email is still the most popular way people share content (SocialTwist also did a study and got similar results), Twitter gets the best response (clicks) and email (followed closely by Facebook) provides the most engagement after the click.
When you ask people to share your message rest assured they’ll do it by email. Are you making it easy for people to email your content to their friends?
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