Blu Maya Digital Marketing Agency

What’s word of mouth?

Steve Knox, CEO of an innovative word-of-mouth marketing service from Procter & Gamble called Tremor, discussed the science behind word of mouth (WOM) at the GMA CPG Social Media Forum last week , which he considers the most powerful and influential form of marketing (technology is simply the enabler).

His opening keynote presentation is above.

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Popular blogger Chris Brogan shares his formula when working with clients to measure social media marketing, by asking 8 questions he gets a sense of what his clients goals are and his company can better improve their business.

• 5 ways to get Facebook fans excited (Conversation Agent)

• 10 Ways Social Media Will Change In 2010 (Read Write Web)

• 10 Tips for Viral Marketers From a Military Propaganda Manual (Think One Step Ahead)

• The 6 C’s of branding success (Social Media Today)

• Brace yourself for the real-time Web (CNN)

• Google Real Time search: the experts’ view (Econsultancy)

• Measuring Social Media Marketing (Chris Brogan)

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If you don’t believe that marketing is all about LOVE, INC magazine has a great read on how popular retailer Zappos has embraced the notion of LOVE to create one of the most unique corporate cultures. As Zappos CEO Tony Hsieh has found out, true competitive advantage comes from making your employees happy which will then make your customers happy:

But Hsieh has a hard time getting excited about any of this. What he really cares about is making Zappos’s employees and customers feel really, really good. This is not because Hsieh is a nice guy (though he is a very nice guy), but because he has decided that his entire business revolves around one thing: happiness. Everything at Zappos serves that single end. Other business innovators work with software code or circuit boards or molecular formulas. Hsieh prefers to work with something altogether more complex and volatile: human beings themselves.

What are YOU doing to make your customers and employees happy? What activities would make your employees and customers happy?

Come on then, go and make people happy!

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Simply making changes to your logo or changing the colors on your website WILL NOT make you stand out in the crowd, you have to behave differently than everyone else. How you do this has less to do with doing crazy things and more about doings thing that create a different set of benefits for your customers.

Watch Dan Heath show you how to stand out in the crowd.

Top Digital Trends For 2010 (Digital Media Buzz)

Mashable’s Social Media Guide for Small Businesses (Mashable)

How to Stand Out in a Crowded Marketplace (Think One Step Ahead)

How Brands Can Use Digital to Create Customers (Chief Marketer)

3-Minute WOM Lesson: How to create your word of mouth marketing plan (Gaspedal)

Seven Reasons Your Company Should Be Blogging (What’s Next Blog)

300 Case Studies of Social Media Marketing (Wendy Tarr’s Blog)

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Frankly ‘Love’ is what it’s all about in marketing. People either love you or your brand doesn’t exist in their minds. Here’s an interview with word of mouth guru Andy Sernovitz where he talks about why ‘Love’ is important in marketing and how asking yourself Would anyone tell a friend about this? will change your company!

>> Your competitive advantage is very simple: make people happy!

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