Blu Maya Digital Marketing Agency

Trends. Yes they’re always here and new one’s pop up it seems everyday to influence our culture and your brand. Knowing how to use them to your advantage is key, done well it’s like riding the perfect wave and letting others behind. Here’s a little exercise for you to ring in the new year with a blast, take any of the 20 trends expressed in the above video and think about how they influence your product and service, then think about how you can use them in combination to improve or differentiate yourself.

Happy trend hunting!

If you enjoyed this post, make sure you subscribe to my RSS feed!

Continue Reading

A PR friend forwarded me an email I sent her a few years ago on signs that something ‘went viral’ and asked me if they’re still relevant. I think most of these still hold true although it all depends on the context but if you’re able to do all ten of these then let’s just say you’re a viral superstar!

1. It’s on Digg’s Home page

2. It’s on stumbleupon’s most popular websites

3. It’s been bookmarked and appears on the home page of Delicious

4. Twitter is buzzing and the story/website/post/etc is being talked about and shared

5. It’s being emailed

6. It’s on Yahoo’s BUZZ page

7. It appears in google search results instantly because blogs/websites are linking to it

8. It might be on news sites

9. It’s on YouTube’s home page (if it’s a video)

10. Your mom told you about it.

Do you think these are still relevant? What would you add?

If you enjoyed this post, make sure you subscribe to my RSS feed!

Continue Reading

This is what I’m talking about, a Lexus dealer finds a way to improve the customer experience by bringing the community into the dealership. With a vision of turning the center into a hub of North County life, owner Judith Jones-Cone created a three level center with a cafe and a conference center with plans to open a full service restaurant within the year.

"We wanted to make a real warm environment for our guests, so all of this was done for them," owner Judith Jones-Cone said.

I think this very cool because it builds a community right into the dealership and word of mouth is sure to follow, who knows what financial benefit this might bring but it right it really stands out from other dealers for sure.

ASK YOURSELF: how you can improve your customers experience by adding or subtracting things they care about. How can you make their experience more enjoyable?

If you enjoyed this post, make sure you subscribe to my RSS feed!

Continue Reading

Popular sharing widget maker ShareThis! released some stats on the state of sharing from their network, specifically how people share, how they respond and how they engage. On an aggregate level, sharing is now accounting for as much as one-third of the amount of traffic driven by search, which is most often the top source of traffic for sites.

Bottom line email is still the most popular way people share content (SocialTwist also did a study and got similar results), Twitter gets the best response (clicks) and email (followed closely by Facebook) provides the most engagement after the click.

When you ask people to share your message rest assured they’ll do it by email. Are you making it easy for people to email your content to their friends?

If you enjoyed this post, make sure you subscribe to my RSS feed!

Continue Reading

Today is the Word of Mouth Supergenius Conference and so far there have been some great insights from both tweeps that are there and Gaspedal’s live blogging. To get in on the action from tweeps checkout the #supergenius hashtag and for something more structured follow Gaspedal’s live notes from the conference.

Some key word of mouth insights we’ve gathered so far from tweeps:

> Two choices: be interesting or be invisible from @sernovitz

> Assessing viral video: is it worth watching? Fit biz objectives. George Wright, Blendtec from @loiskelly

> Always strive to exceed expectations(over deliver, under promise) from @jwillie

> Build sustainable relationships, not one-time campaigns from @davidjdeal

If you enjoyed this post, make sure you subscribe to my RSS feed!

Continue Reading