Even small events can serve to jumpstart some word of mouth for your business. One of our clients is having some local events for their brand and wanted to know what tactics would get people talking. This is a good questions but before we go into specific tactics on how to achieve that there are some questions they need to answer first:
- What’s the event about? What’s going to happen there?
- Why should people care? (otherwise nobody’s going to spread it if they know nothing about you)
- Do we have any material we can support it with like videos or something to generate some interest?
- Anything in particular that’s part of the show that would get people talking?
Once you answer these questions then you can start with the creative, push it out on your blog or any other medium you have a presence on. If you want people who don’t know about you, they need to know who you are before they even give you their information or much less pay to see you.
The key is to ask yourself: Are we answering everyone’s questions?
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