A new research report released by Business.com states that businesses are utilizing social media tools to find out how other businesses are taking advantage of the same tools.
Among the highlights:
- 14.4% of respondents say they use 10 or more different social media sites to search for business information.
- 69.1% of respondents say that attending webinars or listening to podcasts is the most useful activity to find business related information.
- 61% of use web traffic as a metric to judge social media success.
- 80% of companies use Facebook as their top social media site, Twitter is at 56%.
- 60.5% of companies use Google search as their preferred tool to monitor online conversations with Google alerts providing them the most business impact.
- 64.4% of companies upload content to YouTube as part of their social media initiatives, by far the most popular. But those using Google Knol and Vimeo report the greatest ability to see an impact on business results.
- 49.4% of companies use Delicious to bookmark content followed closely by Digg yet Yahoo Buzz and StumbleUpon are reported as producing the greatest business impact.
What this means:
This report sheds light on why small businesses have a hard time figuring out how extract business results from these new forms of media, most are following others lead and replicating what works for them; this results in convergent strategies where it’s difficult to measure success.
If you’re a business who’s has not adopted social tools yet and is planning on making the leap, understand that immediacy, connectedness and being relevant are the most important factors when entering this space.
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