Blu Maya Digital Marketing Agency

A new tool released by Edelman called Tweet Level can tell you how popular you are on Twitter. What this tool does is it scans your tweets and measures your influence based on 3 key factors: popularity, engagement and trust.

It’s important to note that the number of followers you have is completely irrelevant, what really matters to you is your trust factor or more specifically how many times you are retweeted. Remember that on Twitter you are entering a vast network where there a lot of people broadcasting their stuff, building trust is THE most important thing you should be thinking about before you put your stuff out there. That’s why a good rule of thumb before entering Twitter is to start by listening to what people are saying and then slowly join in on the conversation and start making some friends.

Then if you post credible and interesting stuff for your fellow tweeps, they may ‘like’ it enough to retweet it.

As you can see from our analysis, we have a low trust factor. This might be because we’ve only been using our Twitter account for the past few months or because we might have to do a better job of engaging in conversation with our tweeps to build credibility and help our chances of being retweeted.

Either way we all start from zero and it’s important to understand that building a brand on Twitter takes time, you just don’t go and buy twitter followers.

Also don’t get discouraged when you see the top Twitter user list, most of these have built their brand way before Twitter was popular. For example accounts such as Mashable’s that has a low engagement score but still scores high on popularity, this is because their content is the most retweeted out there and the main way people engage with them is through their website.

We recommend you read Edelman’s tips on how to be more influential on Twitter.

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How do you create buzz for your product or service?

By being authentic, creating stuff that shocks and surprises people out of their pants, that makes them laugh, that educates, inspires and by making it easy for people to share your stuff.

• VIDEO: Social Media Marketing 101 (PBS)

• Measuring Social Media ROI: Why it fails (Social Media Today)

• 5 Key Ingredients to Creating Online Buzz (buzzmarketing daily)

• 100 Ways To Measure Social Media (Media Post)

• Five Steps to a Successful B2B Social Media Strategy (Blogging Innovation)

• Lessons from Will It Blend?: How to create content people love to share (Think One Step Ahead)

• New Study Reveals How People Share Online (Tell a friend)

• Social Media Not The Answer For Weak Brands (Branding Strategy Insider)

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Here is a 20 minute wide ranging discussion on all things social media with people such as Brian Solis, Laura Pexton, Caleb Zigas, Jeff Pester and Cheryl Contee. Some of the interesting topics that are touched on include looking beyond Twitter as the only relevant channel and some of the fallacies that surround social media such as the so called experts that promise things that are just illogical.

Video by PBS MediaShift.

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According to a report by SocialTwist, email is the preferred medium of social sharing for users. This is not that surprising as most people who use social tools are techies, not mainstream users. The mainstream will still copy and paste a URL into the body of their email to share!

This also means that most users still prefer to share to one person as opposed to many at the same time, which is what social networks do.

What I find interesting is that bookmarks are becoming a less relevant form of sharing. Again the people who bookmark are not mainstream users but I know there’s still a lot of bookmarking being done by power users who have the Digg and Delicious toolbar installed in their browsers and the report is not taking them into account.

KEY FINDINGS

• The top channels of sharing include, email, instant messenger, social networking sites
• Despite the social media revolution – traditional forms of networking like email and instant messaging continue to be the most popular mediums of sharing content across the Internet. Nearly 60 percent of overall sharing happens over emails.
• Since it opened itself to all age groups in September 2006, Facebook has displaced MySpace as the most popular social networking site especially when it comes to sharing content online.
• It is clear that Twitter is perceived to be a news broadcast platform and not a "sharing" platform. It enjoys only 5% of "shared information" traffic among popular social platforms.
• Bookmarks are rapidly losing their significance in the social media space. Only 2% of shares happen over Bookmarking sites.
• When it comes to email services, Yahoo Mail is still the most preferred, followed by MSN. Gmail is way behind.
• Google’s services like Google Bookmarking, Google Talk, Gmail, and Blogger have failed to replicate the brand’s search engine success online, especially when it comes to ‘shared information.’
• LinkedIn, as a networking site, ranks the lowest when it comes to social media sharing.

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Want people to talk about you? Learn from Lady Gaga.

I’m not the biggest Lady Gaga fan but I do enjoy seeing a very creative artist at work, she takes a book from some of her contemporaries such as Michael Jackson, Madonna, Marilyn Manson and even Britney Spears in her new music video for Bad Romance.

The dance, the shock and the style makes it hard to forget and it has driven it to be seen over 10 million times on YouTube in the last 6 days.

So what makes it worth talking about? A few things:

• A memorable line. “Rah-rah-ah-ah-ah-ah! Roma-roma-mamaa! Ga-ga-ooh-la-la!”
• It’s novel. You want to see it again and again to see if there’s something else you didn’t catch the first time around.
• Shocking ending. Gaga on a burnt bed next to the charbroiled remains of his buyer. Brilliant!
• Everything in between. Great choreography with some eye catching effects.
• Sticky song. You’ll like the song more if you watch the video.

If you want your brand experience to grab people’s attention, take a page from Lady Gaga. Think about a meme, an idea and present it in an uncommon way and then think about a finishing move because how you end is sometimes more important than how you start.

Whatever you might think of Lady Gaga there’s no denying she’s got MAJOR talent and in her newest video it’s on full display. Shock when well used has it’s value!

Remember to ask yourself: Would anyone tell a friend about this?

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