Are you creating content that’s useful not just to your audience but also to their peers? Research suggests that the key factor that influences us to share things we find is because we want to be helpful. Yes we’re looking out for our peers first and by being helpful that makes us happy.
To stay ahead of the game you need to be relevant and not static, the game has shifted to the ’social influence’ space where anonymous inbound links matter less and # of shares, mentions, immediacy matter more.
What are you doing to make sure people share your content?
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Top Digital Marketing Trends for 2010: Flash, Crowdsourcing, Info-Art (MarketingVOX)
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What Makes People Pass Along Your Content?
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Social Media: What’s Next? (American Express OPEN Forum)
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10 Quick Tips for Building Your Brand Online
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How to create buzzworthy topics (Gaspedal)
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14 social media lessons we can all learn (Conversation Marketing)
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