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Are you creating content that’s useful not just to your audience but also to their peers? Research suggests that the key factor that influences us to share things we find is because we want to be helpful. Yes we’re looking out for our peers first and by being helpful that makes us happy.

To stay ahead of the game you need to be relevant and not static, where anonymous inbound links matter less and # of shares, mentions, immediacy matter more.

What are you doing to ?

 

 

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