How do you create buzz for your product or service?
By being authentic, creating stuff that shocks and surprises people out of their pants, that makes them laugh, that educates, inspires and by making it easy for people to share your stuff.
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VIDEO: Social Media Marketing 101 (PBS)
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Measuring Social Media ROI: Why it fails (Social Media Today)
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5 Key Ingredients to Creating Online Buzz (buzzmarketing daily)
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100 Ways To Measure Social Media (Media Post)
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Five Steps to a Successful B2B Social Media Strategy (Blogging Innovation)
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Lessons from Will It Blend?: How to create content people love to share (Think One Step Ahead)
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New Study Reveals How People Share Online (Tell a friend)
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Social Media Not The Answer For Weak Brands (Branding Strategy Insider)
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