A new tool released by Edelman called Tweet Level can tell you how popular you are on Twitter. What this tool does is it scans your tweets and measures your influence based on 3 key factors: popularity, engagement and trust.
It’s important to note that the number of followers you have is completely irrelevant, what really matters to you is your trust factor or more specifically how many times you are retweeted. Remember that on Twitter you are entering a vast network where there a lot of people broadcasting their stuff, building trust is THE most important thing you should be thinking about before you put your stuff out there. That’s why a good rule of thumb before entering Twitter is to start by listening to what people are saying and then slowly join in on the conversation and start making some friends.
Then if you post credible and interesting stuff for your fellow tweeps, they may ‘like’ it enough to retweet it.
As you can see from our analysis, we have a low trust factor. This might be because we’ve only been using our Twitter account for the past few months or because we might have to do a better job of engaging in conversation with our tweeps to build credibility and help our chances of being retweeted.
Either way we all start from zero and it’s important to understand that building a brand on Twitter takes time, you just don’t go and buy twitter followers.
Also don’t get discouraged when you see the top Twitter user list, most of these have built their brand way before Twitter was popular. For example accounts such as Mashable’s that has a low engagement score but still scores high on popularity, this is because their content is the most retweeted out there and the main way people engage with them is through their website.
We recommend you read Edelman’s tips on how to be more influential on Twitter.
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