We humans are a curious bunch (some more than others) and anything that piques our curiosity will get our attention.
What would you think of a guy that arrives at a Late Show with only his boxers on? Most likely that he’s crazy but at the same time it would make you curious enough to watch right?
You might not know who Ron Artest is but after watching the videos below you’ll remember him because that’s exactly what he did.
A person’s personality is it’s best form of advertising
As a brand you might think he’s out of his mind but frankly I like the guy because he doesn’t play it safe, he pushes boundaries most people wouldn’t even think about and is rewarded with free advertising. Most people like having him around because he shakes things up and changes the dynamic of a situation, case in point when Kimmel asks him if could come to the show at least once a week. Enough said!
Get out of your comfort zone and shake things up
The ability to act ‘out of the ordinary’ gives you tremendous power because most people are always expecting normal and in the rapid world we live in where everyday people are bombarded by messages, videos, blog posts, audio, pictures, the ability to keep people’s attention is very important and it’s the difference between being relevant and irrelevant.
Here are a few ideas on what you can do to get people’s attention:
> Do the unexpected.
> Push some boundaries.
> Have fun and exercise your creative thought.
> Be original.
This is isn’t anything new, but if you add some of these ideas to your daily branding activities you’re more likely to be seen a lot more interesting to your audience.
Remember >> Normal is boring. Be interesting, people remember interesting people.